| This paper named" the development strategic analysis and research of The GanSu Mobile Communication CO.LTD" is combined the author's own job, based on looking up in large quantities information and investigation actively, with strategic management theory and tool, it analyses the internal and external environment of our country's telecom industry .It also analyses the operation environment which GanSu Mobile Communication CO.LTD is faced with, brings forward GanSu Mobile Communication CO.LTD the recent key of stratagem and the important strategic steps in carrying out he recent key of stratagem..This paper fully utilizes method and theories such as competitive advantage, competitive strategy, competitive theory and SWOT analysis method, has analysed China telecom industry's current management system, telcom management policy regulations . the development condition and competitive condition, develops tendency of China's mobile communication market present situation.The author elaborate the aspects such as close Gansu economy, society and politics develop reality into account, analyse near future develop environment The GanSu Mobile Communication CO.LTD is faced with, including macroscopic environment, profession superintendence, industrial environment and competitive strategy as well as develop prospect..Through the analysis that goes to point more by surface, the author point out the strategic option of Gansu Mobile in the new period, so it is that Gansu Mobile should deep "33 strategies", carry "3 changes" forward, strength "3 constructions", so as to ensure enterprise efficient, harmonious, scientific development. The author also put forward that Gansu Mobile should implement recently strategic point,maintenance the lead position and realize the strategic measure of efficient,harmonious,scientific development, so it is business develops total strategy , the development of human resource strategy as well as the construction strategy of corporate culture. |
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