The Study On The Influence Of E-business To Business Model Of Traditional Enterprises

The popularity of E-business is an inevitable tendency. It is not merely a marketing channel, or a new model of production, but also would bring a commercial revolution. Joseph A. Schumpeter pointed out, with 'production function' appearance, both the market and the enterprises have to be updated and, original business models have to be replaced by new business models. He called this process as 'the creative destruction'.The traditional enterprises are creating the public wealth by providing product and service. As an important component of the social and economic life in the new economic era, the traditional enterprises will continue to play an important role in social development. But there is some misunderstanding on the implementation of E-business in many traditional enterprises in China, They thought that e-commercialization was very remote thing, or that it is a wonderful way to solve all the problems, so theses enterprises haven't taken any measures, or blindly followed others.The traditional enterprises e-commercialization is a complex and long-term process, which will impact the original business model of traditional enterprises. To carry E-business, the traditional businesses should have a full understanding of the business model. The problem of vague concept of most traditional enterprises, affected the effectiveness of e-commercialization.Observing the academic research of e-commercialization, I believe the study is not deep enough. Most are the researches about pure E-business enterprises and fewer are the researches about traditional enterprises e-commercialization.The study was based on the analysis of initial traditional enterprise business model on detail. An interim divided to the level of traditional enterprise was given by analyzing the case of some successful E-business enterprises. I think that with the deepening of the traditional enterprises to engage in E-business, E-business model of commercial enterprise - from the outer to the inner layers of the middle - is the progressive process.The study of this paper was divided into following sections:The two sides of theoretical and practical significance were elaborated that why should traditional enterprises have to engage E-business. I believe that E-business is that production innovation lead to management innovation. E-business is the inevitable choice of traditional enterprises.