Construction Of Core Competence Of Enterprises Based On E-business

Core competence is the unique core ability in enterprises which could bring economic benefits for them and support their sustainable competitive advantages. Without core competence in economic globalization time like now, corporation can not survive. The construction of core competence is an urgent task for enterprises. E-business is widely used online as a new digital and information trade way, which is also making gradual transformation of corporation's management idea, marketing methods and then bring new opportunities for their development. The core competence of the corporation is closely related to e-business' development. Cultivating and enhancing core competence are critical for a corporation which wants to gain survival and development in e-business market. Therefore, it is important for corporations to understand how to construct core competence.Taking the current overseas and domestic researches for reference, the impacts of e-business to enterprises core competence are analyzed. The core competence of a corporation is constructed through cultivating the ability of e-business, analyzing the core competence strategy and building innovative system of core competence. The corporations should maintain their unique features while constructing and keeping their own core competence. Finally, we will demonstrate the approaches on Haier group as a case, aiming at to show how to build the core competence of corporation and also prove the approaches are of some significance from the practical view.