Marketing Management Research Based On Sales Funnel Model In Century Cnmmunication Ltd.Co.

The information economy and the internet industry swift and violent development, has provided the rare development opportunity and the huge development space for the communication equipment manufacturing industry, causes it to become one of present development speed quickest professions. In the past five years, our country communication equipment industry total output value yearly average grew 23.6%, far was higher than the nation gross value of industrial output the speed-up and the international market average level. Century person in communication profession high speed development, because lacks to the customer value correct understanding, lacks promptly distinguishes the high value customer the model and the support program, many enterprises miss the true high value customer frequently, but has spent excessively many resources on the general customer, creates the customer to maintain the expense and customer value departing from, causes the enterprise the customer relations management to fall into the low efficiency mire. In addition, the enterprise also lacks effective staff supervising and managing and the drive policy is very difficult to promote the existing talented person's enterprise, even appears the staff to be loose, the irresponsible work manner.This article is on the enterprise and in the customer relations essence discussion foundation, firstly has made the simple description on the selected topic significance and the background, proposed the full text research mentality and the technical route. Article the market environment which faces to the century person communication equipment company carries on the analysis, including its profession analysis, the competition status analysis and the sales condition analysis, carries on the summary using the SWOT analytic method to it, and introduced the funnel law sale management on the century person company the necessity and the feasibility has carried on the elaboration. Then, the article described the century person company based on the funnel law sale management process, including plan formulation, sales execution and process control. When plan formulation has carried on the analysis first to the customer type, then the condition which is in separately on the customer type carries on the explanation and makes the plan according to company's special details. In the implementation moves, changes into the mentality the concrete project operation flow, possibly appears in the situation article formulated the process control to perform to...