The Development Of Melting Snow Agent And The Marketing Strategy

TianJin ChangLu JieCheng International Trade Co., Ltd (called TianJin ChangLu company below), is a professional Chinese-foreign joint venture to produce and processed the snow-melting agent, which was registered at TianJin Port, bonded area in the end of 1998. The snow-melting agent profession current faces the situation, which the market competition disorder, process unit level backwardness, the product technology content lowly, the environment harm degree higher. In order to enhance the product technology content, gets rid of the equipment backwardness aspect, strengthens the market competitive power, to adapted the needs of domestic and foreign market competition, the author carries on the investigation earnestly, proposed the countermeasure to guides the company to display their own superiority fully, holds the market opportunity, to circumvent the risk, and realized the company developed healthy and quickly.Base the careful market investigation and the research to the condition. The author using the SWOT analysis method definite the internal superiority and the inferiority, exterior opportunity and the threat, used the market marketing theory to conduct the marketing research and the analysis, the market segmentation and the market forecast. Through analysis to the enterprise market competitive power and new product, instructs Tianjin ChangLu Company to work out the development plan, the market marketing, the new product development, enhances the enterprise's competitiveness, prompt to formulate the tactics for the short-terms and long-term. Provides the instruction and help for the enterprise how to realizes the rapid development and the strength for the company.The research to this article will play the good impetus role to help Tianjin ChangLu company to get rid of the difficult position, and play an important role to solve the problems which existence in snow melting agent market.