Research On Development Strategy Of Greating-Sinotrans Group Limited

From 2000 to 2005, Chinese economy came into a new increased times, the demands of social logistics also got the fast development. Though the Third Party Logistics (TPL) is an emerging industry, it develops rapidly and shows a great marketing potential. After China joined the WTO in 2002, Chinese government carries out its commitments on trade and service section, Chinese logistics market will open widely. With the globalization of world economy and the increasing development of technology, Chinese enterprises turn to be absorbed in their nucleus operation, and give their logistics parts to professional logistics companies to manage. At the same time, China acts as the world's manufacturing center in future with great consumptive marketing potential, which attracts more and more international companies coming to China. On the other hand, there are also increasing numbers of logistics companies with foreign capital entering China, which strengthens greatly the competitions between domestic logistics corporations. Therefore, National 3rd party logistics companies face the opportunity and challenge simultaneously.Greating-Sinotrans Group Limited is the fruit of the recombination between Sinotrans Fujian Company Limited and Greating Group invested by Crystalray Holdings Limited. After recombination the whole strength of Greating-Sinotrans Group Limited boosts up ulteriorly, and its integrative strength becomes the most strong one among the TPL companies in Fujian. However, facing the continuous change of logistics environment and the increasing competitive market, there are lots of complications obstructing its development in the company. How to advance the nucleus operation by creating and keeping its advantage, which is the most important problem that Greating-Sinotrans Group Limited needs to solve.The author analyzes the internal and external circumstances of Greating-Sinotrans Group Limited with the knowledge of Enterprise Strategy Management, sorts out the current obstacles and root reasons in its developing management, as well as proposes strategic schemes and optimized measures. All these efforts are wished to be a pragmatic solution for the development of Greating-Sinotrans Group Limited.