Research On The Development Of Sports Industry In China

With the deepening of market economic reform and the pushing of China's entry into the WTO, the reform of China's sports industry has gradually climbed up the agenda. After Beijing won the bid for hosting the 2008 Olympic Games, the development of China's sports industry has also caught worldwide attention.China's sports industry has developed fast in recent years, however, there are still big differences between China and those sports industry developed countries, especially the proportion of sports industry consumption is still limited in GDP. On the other hand, with the improvement of people's income level and comprehensive quality and the enlargement and diversification of sports and entertainment market, there is much room for improvement for sports industry consumption, which creates a good chance for expedited development of China's sports industry and its entry into global market. Based on present situation of China's sports industry, the thesis analyses opportunities and challenges for and problems in the industry and discusses how to further develop the industry. The article is divided into six chapters as follows:Chapter 1: Introduction. This chapter mainly expatiates on the research background, purpose and significance of the thesis, and briefly introduces and analyses the basic conception and internal and overseas research trends of sports industry. Having established the research ideas and research methods, the author indicates the possible innovations of the text, which makes basic preparation for the research.Chapter 2: Basic theory of sports industry. This chapter states the primary conception and the classification of industry and sports industry. It analyses the associated theories of the development of the industry, thus giving theoretical basis for the research.Chapter 3: Analysis and re search on present status and characteristics of sports industry in foreign countries. The author shows a summarization of successful experience of sports industry development in foreign countries in this chapter to pave the way for bringing forward solutions to the problems in the development of China's sports industry.Chapter 4: present status of and problems in China's sports industry development. Based on the present status of China's sports industry, this chapter carries out detailed analysis of problems existing in China's sports industry from industry market, industry structure and industry policy, which provides the theory evidence for establishing countermeasures on sports industry development.Chapter 5: opportunities faced by China's sports industry. The chapter presents opportunities for developing sports industry from aspects like China's entry into the WTO, winning the bid for hosting the 2008 Olympic Games and medical system reform and the life style change of Chinese people. It expounds the great potential for developing China's sports industry.Chapter 6: solutions of developing China's sports industry. Based on problems in China's sports industry, the chapter brings up solutions of speeding up development of China's sports industry from cultivating sports market, adjusting industrial structure, establishing favorable policies and deepening sports system reformation...