| With the step of 2008 Beijing Olympics, Sports economy was known to us and accepted. How to use the market means to solve the problem of the operation of sports matches becomes the point we care about. Actually, in many developed countries, their solution can give us the model. But when these successful models were introduced into China, they seem not as efficient as they work in their motherland. However,different sport events may have different features. It's really hard for us to cover all kinds of sport events in a short article. So in this work, we will study the case of CBA & NBA, try to find the problems lay in the field of basketball. And then, we may list out part of the same problems of all the sport matches in their way on market-running. In the analysis, the theory of industry chain will be used. |
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