Research On Mobile Communication Marketing Channels Selection And Future Trends

This paper analyzed the main factors affecting the selection of mobilecommunication marketing channels in detail, proposed the main directive principlesabout channels selection, and concluded the decision influence model of mobilecommunication marketing channels selection by the relative theories of marketing andindividual practical experience in this field for several years. It provided a systematicanalysis implement for the mobile communication operators to make right decisions ofchannels selection.In order to help the operators plan and construct the channels scientifically andreasonably, this paper also analyzed some key problems and puzzles thoroughly, duringthe course of channels construction.Moreover, referring to domestic and foreign documents and new tendencies aboutchannels construction, this paper forecasted future development trends of mobilecommunication marketing channels boldly and comprehensively, by means of thedecision influence model of mobile communication marketing channels selection. Itmay provide marketing managers of the operators some references and aid aboutchannels planning in future.