The Research On The Construction Of Marketing Channels Of China Mobile Group Guangdong Co., Ltd. Huizhou Branch In "3G"

With further systematic reform of telecommunications and rapid development of mobile communication throughout the world, the competition among telecommunication market is heating up and the industry of telecommunication is facing new opportunities and challenges. On May 24th in 2008, China's telecommunication industry was recomposed into three operators:China Mobile, China telecom and China Unicom. On January 8th in 2009, Ministry of Industry and Information issued the 3G licenses to the three operators, which symbolized that the three operators began to come into "3G" time, and triggered the competition among the three operators.Based on data and supplemented by voice, the business of 3G includes broadband, multimedia, and represents the features of real-time, interactive, personalized, mobility and security. Customers can get everything they want through all kinds of media. The business of 3G demands more specific services, higher quality of training and experiential marketing channels As operation of "3G" is propelling, our competitors are now beginning the extension of their marketing-channels, which is a threat to us. So, can an ever-successful corporation keep on making best of its advantage by solving the problems under the new environment, and find out some suitable marketing channels for its development? It is the question that every manager should consider.The method of this thesis is combination of theories and practice. By analyzing present situation of marketing channels and the competition on marketing channels among the three operators in "3G" time, the author summarizes channel-marketing problems and gives out the strategy and the suggestions on marketing channels of the service in "3G", hoping that the conclusion can contribute to the marketing development of China Mobile Group Guangdong Co., Ltd. Huizhou Branch and to the establishment of the strategy on marketing channels.