Consumer Behavior Research In Green Food Management

As the standard of living in China become higher and the relationship of food supply and demand changed, people's demands for food also changed. People focus more on quality, healthy and safety; people want more high quality foods than more quantitative foods. China green food industry appeared at that time, and developed so fast.Consumer behavior research is one of the effective ways to improve the performance of the green food management. This thesis is about to give our green food institution some advices based on an empirical study about consumer behavior research.The first part of this thesis showed the summarization of the development of the China green food industry and the consumption circumstance in China, and drew some conclusions based on these. Then it summarized the China green food institution, analyzed the problems it had, and by comparing with other countries, the thesis pointed out that lack in consumer research was one of its most important problems.