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The Research Of New Strategy Of Wireless Mobile Phone Testing Feild

Posted on:2008-11-16Degree:MasterType:Thesis
Country:ChinaCandidate:M J YanFull Text:PDF
GTID:2189360212476773Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The economy of China has developed outstandingly in the past 20 years. As the main part of GDP, the Telecommunication filed also has boomed recently. Especially, the technique of it stood on the top of the world. In all, the population of mobile phones reaches around 25% of all and the users of mobile phone are more than of phone after 2005.With announcement of 3G standard, TD-SCDMA, by China government, most of mobile phone manufacturers were faced with new challenge and opportunity: not only they should take more efforts into R&D to work out the products according to new 3G standard but also they had to improve their productivity to meet market's requirement. Therefore, they turned around to ask a favor from their testing equipment vendor to get value added service at lower price.In China, three multinationals monopolized the mobile phone testing service field. However, it was showed that the service vendors focused on...
Keywords/Search Tags:Wireless telecommunication, Mobile phone testing, Blue Ocean, strategy canvas, value curve, conjoint analysis
PDF Full Text Request
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