A Research On Customer Relationship Management Of XT Company

Since our country entered into the WTO, the domestic production has been merged into the international market and the export volume is increasing very fast every year. Meanwhile, a lot of private foreign trade companies have emerged and many people are concerned about how to get a foothold in the intense competition of the export market and make a stable development. XT company is a small-scale export enterprise mainly engaged in exporting chemical products. Based on the actual situation of the XT company, where the author works, this paper will discuss how to establish the relationship of cooperating with the customers and retain the customers, and also will discuss how to manage the relationship with the customers efficiently. The key point of retaining customers lies in establishing a long lasting valuable relationship with the customers. If our products have more advantage, our company's credit is more reliable and our service is more sincere, then the value our customers sense from us is higher, the customrs' cost of leaving our company and establishing the same relationship with other companies instead is higher and it will not be easier for us to lose our customers. That is the most important key point of managing the relationship with the customers. If enterprises want to have a long term cooperation and communication with the customers, they must help the customers feel unique and valuable while receiving benefits from cooperating with us, the company.This paper will discuss the customer management for the small-scale export enterprises in four chapters. The first chapter will introduce the background of the export of chemical products, the traits of XT company's products and the market and the problem existing in the customer management. The second chapter will discuss the channel of customer resources and how to fix the position of the customers. The third chapter is the essence of this paper; it will discuss how to help our customers be more loyal to our own company and retain more valuable customers by improving...