A Study On The Application Of ASP Business Models In Company A

ASP services, derived from the concept of outsourcing, have caused the evolution of IT outsourcing and application development. Basically they are delivered through the Internet to businesses with lower cost in a rental basis and are suitable for the economic efficiency. The rapid development of Internet provides the base for the development of ASP.Compared with Occident, Hong Kong and Taiwan, the market growth in Chinese mainland is slow. Generally speaking, ASP in Chinese mainland offers several types of software with different functions including services from basic domain registration, email to complex customer relation management and Internet business system. Companies offering domain registration, web hosting and website construction are the main ASPs in China.This study introduces the relevant conception of ASP including its definition, comparison with outsourcing, background and current situation, as well as the general conception of business models. Following this is the analysis of ASP business models through key elements - customer interface, internal construction, and partner interface. And then is the focus on the business models of company A, covering its platform environment, competition environment, customer environment, internal construction and partner environment. The purpose of this study is to assist ASP or those who want to be ASP on understanding the procedure and characteristic of ASP business and to use the resource provided by partner environment and internal environment so that they can produce more value for customers, partners and employees.This study suggests several guidelines for the development of ASPs from the key elements - customer interface, internal construction, and partner interface of ASP business models.