The Application Of E-commerce In The Real Estate Transaction

China's real estate industry is the mainstay of the national economy. Its development and transaction need be balance, fair and healthy under the government's macro-control. However, current real estate transactions have a severe problem that the information is asymmetries and the market is not well controlled by the government. New transactions are needed to improve the current situation.This thesis starts from the latest developments of the e-commerce and real estate transactions as its background, and focuses on the analysis of the major problem of real estate transaction. One hand, the thesis discusses the main problem of the traditional real estate transactions; On the other hand, it analyses the difference between the traditional real estate transactions and the e-commerce real estate transaction processes. It presents a "mixed model" for real estate transactions, and then focuses on the analysis of how the "mixed model" influences the transaction costs with the use of transaction cost theory. The "Shenyang online real estate" is used as an application case to analyze the model. And the conclusion is: the "mixed model" is the latest application of the real estate transaction, which can solve some problems for real estate transactions, especially problems in transaction cost savings. It is concluded that it is a worth promoted model.This article consists of 5 chapters.Chapter 1 introduces the thesis's research background, research objectives and research methodology.Chapter 2 presents concepts, patterns and features of traditional real estate transactions, and carries out a detailed analysis of the tradition real estate transaction process. Then it presents main problems of traditional real estate transactions.Chapter 3 introduces the concept of e-commerce real estate. It also compares the process of the E-commerce real estate transaction and that of the tradition transaction, and analyzes the traction phase which can be replaced and the phase which can not be replaced, as well as problem which can be solved or those which cannot be solved, when the e-commerce being applied to real estate transactions. At the end of the chapter, the"mix-model"for real estate transactions is presented.Chapter 4 further demonstrates the "mixed model", and analyzes the current application status, the development opportunities and future limitations of the "mixedmodel" in the light of the transaction cost theory. The "Shenyang online real estate" is to be used as a case to prove arguments.The final chapter is the conclusion of this thesis. At the same time it presents the advice for the future study of e-commerce applications in the real estate.