Research On Strategic Management Of Anyang Youchuang Group Company

The paper investigated the diversified enterprise"Anyang Youchuang Industry Co.,Ltd"under Anyang Electric Power Bureau and studies on enterprise management by applying the theory of strategic management , key competition power, human resource, financial affairs and market etc. to the enterprise's strategies for development. By analyzing the corporation's macro-environment, moderate-environment, micro-environment, internal environment and existing problems, opportunities & pressure and advantage & inferior position have been found for the enterprise. Based on analysis and prediction for the enterprise, strategies for development and strategic management measures appropriate to the enterprise are presented. The key point is that the enterprise relative to electric power should grow as a keystone and other services can be developed moderately. Centralized mode of pool management may be realized by corporation. Financial affairs, human resource, budget and materials etc. are respectively gathered into different ones.The thesis is from practice. The study gives attention to the combination of theory with practice and has more pertinence. It provides the basis for the development of Anyang Youchuang Industry Co.,Ltd. It also can be a reference for strategic management of national electric diversified enterprises.