A Study On Marketing Strategy Of COSCO Container Around Dalian

With the rapid development of China's economy and the container port, the port's container traffic has maintained a high annual growth rate of more than 30%, the outlook for container transport was the sun shining brightly as momentum. Foreign shipping companies have entered the Chinese ports, shipping, ship behalf of a large number of mainland departments to set up marketing some consignment units occupied by various means for the supply market, and domestic shipping companies, the container port in order to enhance its competitiveness and capture the market and compete with each other, resulting in fierce competition in the domestic container transport market. China's container transport enterprise dispersed, turned to the scale of operations, and logistics resources to the extent that the lack of ability to integrate, as in recent years, the 20th largest container liner companies in the world rankings, China's COSCO and China Shipping respectively as the ninth, tenth, the market share of only 3.1%, 2.9%, The company ranked first with the global gap between the carrier Maersk Sealand coupled with the scarcity of modern logistics personnel facing contemporary high-tech and advanced technology in the logistics industry with foreign competition, China's container shipping market is still at a disadvantage. Therefore it is necessary to Dalian in Dalian COSCO Shipping Container Marketing Strategy for a more comprehensive and thorough investigations and studies, COSCO Container Transport and domestic enterprises to explore the market and better business proposals. The article proposed to play Dalian Port as an international shipping hub in Northeast Asia, the leading edge. Dalian Port to import and export business at the core container to the Bohai - rim Extension, and the interior done feeding clients directly, the level of service and coordination capability and capacity to become Yingkou, Dandong, and Jinzhou Port pilot and demonstration; Also, the proposed interaction between the ports and inland ports and interact with the northeast regional interaction between various ports in southern China; Through a variety of measures to establish a sound COSCO Shipping sources Dalian supply system. This paper analyzes the world container transport market, as well as container transport market and in light of COSCO Shipping Company Dalian characteristics of the development, further quantitative...