Marketing Strategy Analysis Of China-Japan Container Shipping Line

Since the Chinese and Japanese diplomatic relationship has been established, the business and economics have been developing rapidly, especially with the China reforming and opening-up. China and Japan are important trading partners, as well as two economic giants. A large economic and trade scale has been made on the basis of a strong economic complementarity of the two countries. It conforms to the market economy objective laws. China-Japan container shipping market plays an important role in the trade between the two countries with the development and improvement of bilateral trade volume. For getting profit in the China-Japan container shipping line market, the right business strategy is very necessary.China-Japan shipping market used to be the most enviable golden route in the industry, but it also experienced an abnormal time, that is the zero freight and freight negative. Container shipping market has several characteristics, which are low entry barriers, short operating cycle, and a capital turnover. For these reasons, more and more shipping companies join this industry and it results in supply and demand contradictory and vicious competition. In this paper, China-Japan container shipping line of J Company, which as the object of the study, firstly, summarizes the characteristic of China-Japan shipping line by means of interpretation about China-Japan trade history.Secondly, we discuss the relation between supply and demand through the analysis of transport capacity and transport volume. Thirdly, we forecast the development tendency of China-Japan container shipping market by conducting the SWOT analysis in order to analyze the market changes in the new environment. Finally, in view of the whole situation about China-Japan container shipping line, we come up with a proper business strategy and recommendations and look forward to being helpful for the J Shipping Company's healthy development in the future.