Value Chain Analysis Facing 3G Industry

Nowadays, the mobile communication develops very rapidly, keeping standing increase tendency. With the coming of 3G era, the increasing demand for multiple services brings new technology and innovative application. Network amalgamation changes the market competition situation. All the participators hope to grasp this new round of development chance, seek for the new location and establish the new competitive advantage. So it's very important to learn the competition status of 3G industry, establish sound business model and realize value maximum.Taken as an intuitionistic tool, value chain provides systemic thinking and scientific study framework for the study and decision-making of communication industry. In 3G era, many new elements enter into former industry chain with traditional voice service, turning its step to data service. Relationship between different enterprises and industries becomes closer. They seek for cooperation on the basis of competition, organizing a huge value network. Therefore, it is significant to find out the connection of different actors, hold the convergence trend, optimize resource allocation and effectively provide all the services.A clear development path of mobile communication is annotated using value chain theory and industry economics. Industry convergence theory is used to explain how the convergence in the area of technology, business and market drives 3G development. Then diploid and triple dimension value networks are designed to discuss the influence of new entrants to the whole mobile communication industry, demonstrated with game theory. In the end, some of my own opinions for 3G development are put forward.