The Study Of Strategic Marketing Of Billionwin Industry Limited Company

The foundry is the foundation of the manufacturing industry, and its history source flows far long. When we just in the process of from cast big country head into cast big country, business enterprise how hold tight the opportunity, strong oneself, is put in our in front of an important topic. These is with hundred Billionwin industry limited companies for background, adopt the macroscopic and tiny view, settle sex with and analytical research of substantial evidence method, to Billionwin the future strategic marketing problem of companies of Billionwins carried on the research, choose contain bigger and realistic meaning.The thesis passes the development condition that the domestic and international nicety of introduction casts the profession currently, five kinds of competitions power model that the usage PEST analysis method, wave is especially was to Billionwin companies of Billionwin to carry on the analysis and evaluations the macroscopic environment, the profession environment and the competition conditions of the place, analyzing the exterior opportunity and threats that Billionwin companies of Billionwin face. Make use of the internal resources condition analysis, the core ability analysis, carry on the analysis and evaluations to Billionwin internal environments of the companies of Billionwin , explicit the advantage and the bad situation that Billionwin companies of Billionwin own. Passed to construct Billionwin SWOT of the companies of Billionwin's analysis model to carry on the strategic choice of that company, explicit Billionwin companies of Billionwin make use of the technique of the oneself, managing the advantage of the aspect, expand the latent target market to extend a marketing strategy actively, and make use of the traditional marketing 4 PS theories from the strategic marketing angle to the future product combination of company, the price strategy, the outlet construction, and promote sales the way up do programming. End, the thesis still inquired into the strategic implement process of marketing, and implement the brand turns the strategy, organization structure of excellent turn design, the development of the human resource and encourage, open the exhibition electronic commerce speed information-based progress, enhanced the service consciousness to open the exhibition service marketing, the corporate culture construction... etc. to provide the suggestion.