Practe Of Enterprice Culture

Majority of Chinese enterprise have experienced the production competition, the marketing competition as well as the brand competition stage in the extremely short time, they feel confused in the strategy and the culture. In this kind of situation that strategic plan already bright, the future road already will be clear about, they still puzzled for how condense the will of the people . Chinese enterprise must put the cultural competition to the strategic management altitude, Otherwise the enterprise culture management frame is unable to build. Only depends on strategic execution as well as the human resources actuation, it is hard to support domestic and foreign competitions in the future.The enterprise culture is one of core competitiveness for Top 500 Global corporations. The enterprise culture has vital significance to enterprise's success, however the enterprise culture in the most domestic enterprises could not see the result. Many enterprises have a strong beginning but a weak ending, finally are defeated comes to an end or pauses to the form.This article analyzed Dong E Blue Sky Seven Color Building Materials Company, from the enterprise culture core idea design, the behavior handbook design, the team motion design, the visual culture improvement plans and implements the strategy design. The entire process induces and promotes enterprise culture implementation general flow and method model. Let the staff and the customer realized the idea of the enterprise culture finally, we call this is the practice of enterprise culture. This article also elaborated six aspects which should be considered from the development phase, the leader, the team, the strategy, the enterprise system, to the human resources.This has the model and the instruction function regarding our country enterprise culture construction.Research technique: Induction method, analysis method and synthesis method, comparison analytic method, qualitative analytic method and quota analytic method union utilization.