Advancing,Characteristic,Harmonious

The fierce competition is a serious subject the common 21^st century global enterprises confronted with. Universally and endlessly, the competition always exists if necessary. To seek the mutual win during the competition is one of the trends for the future developing enterprise. When the enterprise develops themselves in certain degree, the apparent competition seems related to the product and service, actually in deep-level, the management and administration is the important competition which however is an ultimate contest of their enterprise's culture. More of facts tell us that the core power of the enterprise comes from the corporate culture for their competition. It is no doubt that the corporate culture is still one of the critical elements for the enterprise survival in the present or coming time.Now in China, with the development and perfect of the market economy, the enterprise has truly became to be the market competition's principal part, therefore, it has provided with the qualification of the corporate culture as main body. Under this condition, the corporate culture function can be truly reflected for the enterprise, thus the rapid progress of the construction for the corporate culture development becomes the necessity. At the same time, the social background is also affected the direction of the corporate culture, its construction can not separated from the social reality to develop individually. So in the present construction harmonious society and develop advancing culture days, to construct an advancing and harmonious with its characteristic corporate culture has became to be the era necessity.This article has four parts.There will be some theory explanations in the first chapter. It is a introduction of the definition of the corporate culture and it's function; the second part is based on the tracing of the history, to have a recap of the modern times period corporate culture construction and summarize its correspondent feature; in the third part the article base itself upon the practical plight, recapping China's corporate culture construction shortage and deficiency according to its practice in the country for the past twenty years. Simultaneously, it has also analyzed the plight of the difficulty of the amalgamation, execution and development of the enterprise culture construction; the last part is founded on its topic solution method, bringing forward the progress direction of the our country's corporate culture construction in the new area, that is, to construct the enterprise culture with its feature of advancing, characteristic and harmonious.