Research On Personalized Marketing Management Of Key Customer In The Power Distribution Project

Firstly,the paper expounds on personalized marketing and project management theory respectively. Secondly, it suggests to put the personalized marketing into project management. From six angles as exploration measurement, planning and design, equipment selection, construction and installation, regular late diagnosis and after-sales service to adapt for key customers of power distribution project personality management. Thirdly, facing the actual clinical status, it puts forward the corresponding countermeasures and improvement measures .At last, a specific power distribution project case is analyzed accordingly and the conclusions and recommendations are obtained.