Research On Evaluation Of Self-innovation Capability Of The Large Or Medium-sized Enterprises In Shandong Based On Value Chain Theory

The excellent self-innovation capability is a method for an enterprise to obtain the competitive advantages. The insufficiency of the self-innovation capability already became the restriction of the large or medium-sized enterprises' development and the participation of international competition in Shandong province. It is necessary to strengthen the enterprise's self-innovation and enhance the self-innovation capability. The enterprises should use each kind of advantage factor and dodge the disadvantage factor in order to conformity resources effectively and enhance the innovation efficiency. It is a new angle to promote the large or medium-sized enterprises' self-innovation capability by value chain. Between enterprise's value chain and self-innovation system may constitute an effective information flow in the process of the innovation. We can obtain some useful information through the analysis of the enterprise's interior and exterior value chain system. This information may be very helpful to discover the source of the innovation, support the enterprises' self-innovation and promote the large or medium-sized enterprises' self-innovation capabilityFirstly this paper analyzes the present situation of self-innovation in Shandong Province macroscopically from different aspects using SWOT by comparing with Guangdong province,Zhejiang province and Jiangsu province and so on, including strengths, weaknesses, opportunities and threats. Secondly the paper analyzes the essence of the enterprises' self-innovation capability by value chain, reveals the relation of the technical innovation and the management innovation. The large or medium-sized enterprises' self-innovation capability can be divided into five parts: R&D capability, manufacturing capability, marketing & serving capability, organization & rules capability and resources conformity integration capability .Thirdly, the paper constructs the self-innovation capability system of large or medium-sized enterprises based on the value chain theory. This system can be divided into four parts: customers, platform of the innovation, enterprises' value chain system and exterior the macroscopic environment. We analyze the factors in the system influencing the self-innovation by the method of value chain analysis. Fourthly, according to the principles including scientific, comparable, operatable and so on, we build the system of index for enterprise self-innovation capability evaluation. Through statistical analysis of each index of the enterprise self-innovation capability, we analyze and summary the present situation of the enterprises in Shandong microscopically. Then we evaluate the achievements of enterprises' self-innovation in the view of inputs and outputs by method DEA, and analyze the results of the evaluation .Finally, in the view of weak parts, we propose the countermeasure and the suggestion to enhance the large or medium-sized enterprises' self-innovation capability in Shandong Province.