Study On Rural New Customers' Development Of Shandong Mobile Corporation

Constructing socilaism new rural is national strategic plan.It's an important research topic how the mobile communication enterprise serves rural information construction.Now,ShanDong Mobile Co.Ltd. rural customers to add have already exceeded city area. The customers become the corpus,which add customers gradually.Putting forward the target which constructs socialism new rural along with the government, the space of rural market is vast, having greatly conducts and actions.Studying the development of rural market new customers can promote the business enterprise performance raise and bring considerable social performance.This text takes market demand, market subdivides,market investigation, marketing strategy, marketing combination, marketing pattern innovation and other correlation theories as foundation,.It thoroughly analyzes marketing pattern of rural market new customers' development about ShanDong Mobile Co.,Ltd, and makes the elaboration to several key points about implementation.This text analyzes basic characteristics of rural mobile telecommunication market in ShanDong Province, supply and demand, cumstomers' characteristics and economic performance. By analysis it points out the characteristics of rural mobile telecommunication market in ShanDong and draws a conclusion that ShanDong rural mobile telecommunication market has a big economic performance in the meantime.This text points out ShanDong Mobile Co.,Ltd. rural market results and existent problems. It points out ambulation in ShanDong telecommunication rural market development in result and existent problems for obtaining. It analyzes concepts and characteristicss of marketing mode first, enumerates relevant trend of the creative aspects of the marketing mode , relying on the related basis of marketing mode and SWOT,establishs ShanDong Mobile Co.,Ltd. marketing mode design targets ,guide thoughts and impact factors.It puts forward the telecommunication rural market of ambulation in ShanDong Mobile Co.,Ltd. marketing mode of "human body type".Take the business enterprise brand and the product brand as two feet fulcrums, take the process and the organization as two arms, with the marketing combine for vital points, various marketing activities which pass an end design carry out concrete marketing targets.This text does detailed treatise, emphasizing price,place,product and promotion.The price designs properly satisfy the need that the dissimilarity subdivides a cluster,.The formation draws on new customers to mainly pull dint.Under cost control, build up places with perfect close customers of no blind side network.The formation draws on new customers to mainly push dint.By use of the theories basis of whole product , do complete strategy studies from basic business product, information product, terminal product and service product. Combined with rural market characteristics concretely carry on corresponding analysis and the application of strategy from several main meanses on promotion.Finally a few key points are emphasized from the implement including the organization assurance,personnel management and marketing control.The article consists of six major sections. First of all, introduction of the study has been laid out. In the second chapter,it studies Shandong rural mobile telecommunication. In the third chapter, It points out ambulation in ShanDong telecommunication rural market development in result and existent problems for obtaining. The fourth chapter brings forward marketing pattern of rural new customers' development of Shandong Mobile Corporation. The fifth chapter emphasis strategy combination.The sixth chapter is the guarantee of the new mode' implement.The seventh chapter is the conclusion.