The Research Of Shanghai Dryer Air-Handling Equipment Co.Ltd For Operating Strategy

Strategic management is that set of managerial decision and actions that determines of the long-run performance of uncertain, instability, changing environment in which an enterprise operates and intensification of competition leads to a great need of strategic management. Crafting and implementing a strategic plan for the business have become core management functions, among all the things that managers do ,few affect organizational performance more lasting than hour well the managers handle the tasks of chanting the organization's long-run direction, developing effective strategy in ways that produce the intended result. The paper is to conduct a strategy planning for shanghai Dryer Air-handling Equipment Co. Ltd according to the fundamental principles of strategic management. The missions and goals company are defined after the review of its market conditions, customer need, technology developments and availability of resources ,then the overall strategic plan is formulated though a comprehensive analysis of the company's strengths and weakness, opportunities and threats. The plan proposes that the company should hold air handling equipment as its dominant products and stick to a cost leadership strategy The plan presents valuable suggestions of company to achieve sustained development in the future.