Research On The Problems Faced In Diversity Development Of The Shaanxi Province Investment Group Company And The Countermeasures

The research and the selection of diversity development strategy becomes the most important issue for the going concern of enterprises today. Lots of researchers and enterprises are beginning the theoretic research and business practice of diversity development strategy in order to escape risks and try to find them a broader market for better development. But as the market financial system is still in construction, and as the enterprises are blindness optimistic when applying the diversity development strategy, they ignored the limitation and the risk of the diversity development strategy. In a result, the enterprise which applied the diversity development strategy perform worse ever after, even goes bankrupt soon.This article starts from the diversity development strategy of enterprises. By stating the development status quo of well-known enterprises both in China and overseas and analyzing with a SWOT matrix, the article reveals the problems the enterprises which apply diversity development strategy may encounter after analyzing the investment and operating status of Shannxi Ivestment Group Company. For instance, the problem of corporation management structure, the lack of core competition due to the diversity development strategy, the blindness aspiration after the expansion of the business which leads to abuse of investment strategy and ignorance of the industry operating, and the ignorance of exterior limitation to the diversity strategy. If those problems were not paid great attention to and not properly settled down, the diversity strategy could not help the enterprise escape risks and reach for further development. As a very large state-owned group company, Shannxi Investment Group Company has also encountered such problems. After revealing those problems and based on the diversity strategy of other companies both in China and overseas, also considering the operating status of the company, this article concluded the settlement and the strategy main point for the diversity strategy for Shannxi Investment Group Company.This article is the demonstrate analysis and research for the diversity strategy of Shannxi Investment Group Company, the result is not only useful for application of the diversitystrategy for Shannxi Investment Group Company, but also useful for other large state-owned company when applying the applying the diversity development strategy.