The Case About Company Diversification Management In Profession Choice Question

In June 1994 H Corporation was evaluated by the country as one of the China property development synthesis benefit hundred strong enterprises, in the H city by the same profession named "the big development". To 1995, H Corporation accumulated completes invests more than 3 billion Yuan, the completion house 5.3 million square meters, completed residential district 45, H Corporation had for more than been established 20 years also to develop constructs US in the A city consulate, the A city international trade building, the customs building, the A city agriculture good building, the financial building, the broad happy building, the new north station large-scale united the building and so on 10 male to construct. To 1995, H Corporation official personnel organization 225, had above the universities and technical institutes the school record 125 people, the intermediate and senior technical management personnel 56 people, had each kind of technical title 103 people, from the management looked has formed "long three teachers" the scientific management system, take chief engineer as the head project management, the quality guarantee system, take the chief economist as the head development economic system, take accountant as the head cost accounting, the financial control system.Road of the H Corporation diversification has experienced three stages: Planned economy time diverse management (before 1992), altogether establishes seven enterprises in this time; The market economy time H Corporation's road of diverse management (1992-1995 year), altogether establishes nine enterprises in this time; After as well as 1995 carries on the strategic adjustment and the determination development diversified management for the principal work time, altogether establishes seven enterprises in this time. Road of the H Corporation diversification management has had been through repeatedly several years, establishes 20 enterprises, however finally survives only several enterprises which gets down, other enterprises even "appear briefly" are one after another on the wane.Carries on road of in the diverse management process in H Corporation, not only has consumed this company massive manpower and the financial resource, moreover was compelled to give up the company in real estate profession development many good opportunities, caused this company from profession being in the lead to the follower, this result was makes people awaken to the truth.First, H Corporation the profession choice question has not paid attention to the profession attraction in the diverse management process, causes the enterprise to be unable to depend upon own management to accumulate further develops.Next, the H Corporation not careful analysis enterprise's intrinsic resources and the ability, cause the enterprise to be unable in keen competition to survive.Again has, H Corporation not earnestly considered the real estate profession and the goal profession relativity, causes H Corporation the resources and the ability is unable smoothly to transplant to the goal profession.This article thought when carries on in the diverse management process carries on the profession choice must consider the profession attraction, the profession relevance and the enterprise resources and the ability.This article on "the profession attraction theory", "the profession relevant theory" and "the enterprise resources theory" and so on three theories will perform to analyze, discovers the reason, will summarize the experience, will supply to carry out the diverse management the enterprise as well as the plan diversification management enterprise reference.