The Discussion On The Development Strategy Of Ankang Tea Industry

Tea production is the traditional domain of Ankang, and it's always the leading industry of this city. At present, Ankang is the second largest tea producing area. With the integrating of the world's economy accelerated, the opening of domestic market, on one hand, brings tea production opportunity to develop itself; on the other hand, it also brings scorching competitions. How can we seize this opportunity as well as avoid menace to develop this production? The key is to propose the strategy with general vision, future outlook and market-economy-fitted.This paper is guided by the theory concerned of the strategy of the tertiary development. The status quo of AnKang Tea Industry and existing problems is analyzed in this paper, further the internal and external environments of its development are focused in deeper understanding. The aspects which impact the development of Tea Industry are sorted in terms of the advantages, disadvantages, opportunities and threatens bb using the SWOT analyzing method. On the basis of measuring the influence power of AnKang's Tea Industry development, the strategic analyze and optimized choices are made by using the arithmetic of Boston Array. Finally, specific implementation advice is proposed.The strategic development of Tea Industry of AnKang is analyzed and framed both qualitatively and quantitatively with the hope of guiding the certain development of AnKang Tea Industry.