Study On The Strategy Of AA Group In China

Accompany with the deeper of knowledge economy and global extension of economy, the investment and marketing strategies of MNC(multi-national company) become the one of the most important factors to MNC's survival and development than ever before. It is the right response action for MNC when face the fierce market competition.Our theses focus on the strategy and it's adjustment of AA Group in China. Detailed describe the process of her internal and external combination and construction reform and the duration from survival to development under the pressure of competition.The AA group is the key role in this thesis. We analyze the method of enter, strategy and etc.(Including the logistic management, production management ,marketing and channel management).The success and loss of AA Group will give some advice to Chinese company's development and their global action.We try to find some way to come over the difficulties for AA group in China, Through some strategy tools and methods, such SWOT analyses and IFE, EFE, TOWS analyses.Finally, we'd like to point out the solve method of AA group's further strategy in China.1) Work out a long term strategy plan in China.2) Well prepared when enter China with a qualified cooperator.3) Actively cooperation with Chinese Government and follow the industry policy of China.