The Study Of China United Cement Group Corporation's Development Strategy

As the establishment of our country's market economic system and the acceleration of the economic globalization, domestic enterprises are facing more complicate and competitive environment. Cement,as an important building material, has a significant role in national construction. The public used to focus on the development of cement industry. How to gain and matain strategic advantage in the intense competition has become a urgent problem for cement enterprises in China. Therefore, it is necessary for every cement enterpriese to establish a detailed strategic development plan.China United Cement Corporation (CUCC) was established in 1999.It is one of the key cement enterprises supported by Chinese government. After nine years of developing, by the way of M&A, technological transformation, and construction, CUCC has become a large domestic cement enterprise which owns advanced cement production lines with the capacity of 32 million tons, though it used to be a small cement factorywith a capacity of only 1.3 million tons. Today CUCC's capability ranks the second in China, and its total asset is more than RMB 10 billion Yuan. It is the largest cement corporation in the Chinese central national enterprises. During the nine year's growing, CUCC has gained considerable success. however, there are still lots of factors which constrain its progress. Therefore, CUCC need to establish its own development strategy, which will enable it to gain and matain its competitive advantage.In this dissertation, we firstly review the domestic and foreign theories on company strategy management, in order to introduce the points mentioned in the following research. Secondly, this dissertation make use of the PEST model and the Port's competitiveness model to analyze Chinese cement industry environment. And then, we use SWOT model to analyze CUCC's internal strengthens and weaknesses, external opportunities and threats and use "key factors evaluation" to do quantitative analysis in order to find CUCC strategic position.Based on the above research, this dissertation designs the strategy system which suit to CUCC. It contains corporation mission, total strategic goal, basic strategic choice, regional strategy and international business strategy. In the end, this dissertation discuss the methods of supportting the implementation of these strategies: improve the corporate governance, change the organization structure, build multi-source fund system, pay more attention to the human resource management, and construct human-oriented corporate culture.