The Research On Crisis Management Of Construction Enterprises

With the gradual advance of economic reform and the establishment of a modem enterprise system, our business dynamics and management level have been enhanced, but can not deny that there are still a considerable number and size of enterprises in losses even bankruptcy. According to a survey, the average life of Chinese enterprises is 4.5 years lower than enterprises. In light of these problems, scholars and entrepreneurs theory has conducted in-depth research and study, found that the real reason enterprises crisis, not only because of external shocks, more conspicuously manifested in the absence of a sound enterprise early warning system. That is why the same external environment, many of the same resources and technical conditions enterprises, and some to achieve sustained development, and some are in trouble. Internal factors are important factors leading to the loss of business, which are due for enterprise management activities do not have a strong sense of crisis, preventive measures resulting from the inappropriate. Since construction enterprises exceptional market position, part of the construction business is still not completely free from the planned economic thinking of the lack of sense of crisis and crisis management mechanism for crisis capacity very weak. After joining the WTO, the construction business is facing competition from foreign companies may have further exacerbated the crisis.The author use crisis management theory to analysis of the potential crisis according to the characteristics and status of construction enterprises. On this basis and to establish crisis management operation system and improve construction enterprises to participate in market competition and crisis response capabilities for enterprise sustained and steady development. Crisis management and crisis management through strengthening the system established, the Chinese construction enterprises to seek effective ways to deal with the crisis, crisis management theory in the construction of better business applications and improve its avoid risks, and resolve the crisis.