The Research Of Investment Environment And Countermeasures In Real Estate Industry

The real estate industry in China began to boom from 1990's, and keep fairly fast developing pace until now, which bettered the living conditions for the residences dramatically, and pulled the rapid national economic growth otherwise. Real estate industry grew up to be the backbone industry in China. The data shows that the real estate enterprises with market power in China realizes its maximum profits by means of price, collusion, and product differentiation. But at the same time the data shows that the continuous climbing price in our real estate directly make for high vacancy rate in our real estate industry for one thing, and so bad living condition that need to improve to many residences for another thing. The author will start this thesis from the macro-structure. He systematically analyzes theinfluences of supply and demand, macro-economic variable and policies and other factors on the cycle of real estate industry. The author will discuss in detail in the thesis about the market of present condition, compositions, characteristics and so about the economic factors which influence the real estate investment and several key elements of market analysis in the investment.In the final part of this thesis, after making a brief analysis on the development of China's real estate enterprises, the author focuses on discussing the countermeasure about macro adjustment and control adopted by the government by takening VanKe, which has a relatively developed, opening and standard real estate enterprise, as an example.At last,some suggestion is given to increase the core competition of real estate enterprises for the purpose of acquiring real estate industry sustainable harmonious development with economy.