Analysis On The Present Export Competitiveness Of China's Main Electromechanical Products & The Strategy Of Upgrading Export Competitiveness

With the advancement of industrialization and foreign opening degree in our country, electromechanical products production and trade grows rapidly. According to the customs counts, the electromechanical product exportation has increased 30% annually from export amount USD 1.68 billion in 1985 to USD 323.4 billion in 2004, the fast growth of electromechanical product exportation makes the important contribution for the growth of national foreign trade exportation and the health development of national economy. However, with the analysis of the export competitiveness evaluation system, we found problems and future threats.First this article carried on the summary of the export competitiveness theories. Comparative advantage theory described: low-cost, high-productivity industries have strong export competitiveness. After that the H-O-S theory described the country which has more elements of production has the stronger export competitiveness. In the rear comes, new trade theory, such as Human Skill Theory, Human Capital Theory, Theory of Technological Gap and The product Cycle carried on the development to the traditional trade theories. These theories show that the technical innovation, the organizations innovate and manage the innovation etc. can promote one country's comparison advantage and the export industry competitive ability.After that, the article analysis on present export competitiveness of electromechanical products. First defined the main export products of electromechanical kind, then carried on the diagnosis analysis to these main products export competitiveness, this article profits from the overseas export competitiveness indexes evaluation system. Using these indexes to analysis the exportation data, may appraise one national or one industrial present export competitiveness situation. Then the article analysis on the main products'exportation structure. Subsequently, analysis the factors that impacts upgrade of machinery and electronic products export competitiveness: First, the analysis of the factors constraining the development of electromechanical industries. Second is as joining the WTO, and the opportunities and challenges that electromechanical products meets.Finally, the article put forward the methods that how to promote the electromechanical export competitiveness, there have some ways: First, support and strengthen the financial support structure in international practice and the WTO rules; Second, develop the export structure to the high-technology, high additive values structure. Third, develop the export market to multi-market. Fourth, upgrade other export competition ability except low-price competition. The last one, realize the total marketing policy system.