Research On The Marketing Warning System For The Telecommunication Major Customer Based On The Knowledge Management

With the telecom industry in increasingly fierce competition and a new round of price wars, the industry's profit has been declining. And a major source of profit is from large customers who are becoming the object more telecommunications operators strive to achieve. So how to prevent and reduce the loss of major clients is the problem more telecommunications service providers need to solve, which requires before the loss of big clients, anticipating this trend, and taking positive steps to retain and maintain large client.In this thesis, under the guidance of the marketing warning theories, the knowledge management theory and the customer marketing theory, and combining with the characteristics of the telecommunications industry, it builds the telecommunications major customer marketing management warning system based on the knowledge management, which mainly includes three components: database, mature program arsenals and early warning indicator system. The most important point of the research is to build early-warning indicators system of telecom major clients marketing. In theory, mainly from the perspective of knowledge management, propose the early warning of major customer marketing management, analyze the major risks of the Telecom major customers marketing, the causes and the losses of the risks, which further enrich the risk management theory. Build a set of early warning indicators system for telecom major customers marketing, and provides a theoretical basis for application of early warning theory to different industries. In practice, construct a customer marketing warning indicator system, at the same time, according to different stages of the warning state, suggest corresponding program base, which have important practical significance for dealing with the risks of telecom major customer marketing. Main contents are as following:(1) On the basis of analyzing the marketing risk research the predecessor have done, the paper is no longer confined to the theoretical study, combined theory with empiric...