Study On The Enterprise Culture Strategy For China Zhongtie Major Bridge Engineering Group

In the circumstances of increasing market economy, should the enterprise survive to develop and keep everlasting competitive advantage in market competition, they must implement enterprise strategic management, which is a kind of modern management concerned with the option of market competitive strategy, the strategic target of enterprise, etc.. On the premise that enterprise has correct strategy, they have to adopt excellent corporate culture to guarantee the implementation of their strategy.The core competition of enterprises is corporate culture .Corporate culture reflects the spiritual style and determines the inherent cohesiveness of the enterprise. In modern business management, the function of culture has been widely recognized. Corporate cultural strategy , a component of enterprise strategy, requires not only to be considered as the important content of overall strategy when enterprise strategy is established, but also supporting function of it to other enterprise strategy to be taken into account.Enterprises attach much importance to enterprise strategy management and research, as well as importing modern enterprise cultural management theory, however, managerial practice of enterprise exposes that corporate culture is split with enterprise strategy and enterprise strategy is divorced from corporate culture without corporate cultural supporting.Based on in business management, has participated in the enterprise strategy research and the corporate culture management theory practice for a long time, has the deep understanding to the corporate culture and the enterprise developmental strategy mutual function. This paper comprehensively analyzes the status and current advantages and disadvantages of China Zhongtie Major Bridge Engineering Group Co., Ltd.(MBEC) in the market competition. On the basis of grasping the national political economic environment and the prospect of bridge construction market and international construction market, the author proposes explicit enterprise development strategy, and points out the importance of cultural...