Based On The Core Competitiveness Of The Corporate Culture Change And Core Research

Since China's accession to the WTO, with the rapid development of science and technology and the process of economic globalization is accelerating, China's economy is gradually integrating into the tide of economic globalization, more and more multinational companies enter the Chinese market, Chinese enterprises are facing unprecedented competition Pressure. How to effectively enhance China's core competitiveness of enterprises so that enterprises in the fierce market competition in the survival and development of all businesses have become increasingly concerned about a major issue. 20 corporate culture as the 1970s and 1980s the rise of a new theory because of its long-term operating performance of enterprises of the important role of the theoretical circle will start with the core competitiveness of the link, as businesses continued to be a source of competitive advantage. Culture is not just enterprise management mode, and the core competitiveness of enterprises is an important part.This thesis has carried on the discussion to the enterprise culture and the enterprise core competitiveness theory, has highlighted the enterprise culture and between the enterprise core competitiveness relations. Facing the keen competition and the challenge, the enterprise culture to forms the role which the enterprise interior cohesive force and the exterior competitive power play, is valued people's more and more. The paper is for the purpose of studying under the knowledge economy background the enterprise culture and between the enterprise core competitiveness reciprocity, how studies to carry on the innovation through the enterprise core competitiveness to the enterprise culture, instructs the enterprise culture construction with the core competitiveness theory, founds altogether wins the culture based on the core competitiveness enterprise, enhances the core competitiveness using the cultural strength. Through to the enterprise culture and the enterprise core competitiveness's research, the paper proposed that the enterprise culture is the core competitiveness core essential factor, it was deciding core competitiveness's management and the accumulation direction, it provides the energetic power and the intellectual support for core competitiveness's formation, it the imitability is not the core competitiveness fountainhead. The enterprise culture and the core competitiveness are the interaction, the enterprise culture is the core competitiveness growth and the development cornerstone, enhances the core competitiveness is founds the enterprise culture the foothold.The paper through carries on the analysis to enterprise culture's essence -enterprise values, and has carried on the annotation using the core competitiveness theory to the enterprise values' central content enterprise ethics, proposed the enterprise ethics to the core competitiveness function. The enterprise ethics culture is the enterprise core competitiveness root and the power source of vigor, its reflection's essence is the enterprise productive forces progressive degree. The enterprise ethics culture is the enterprise development inside story, is enterprise's soul, is the enterprise cultivates and enhances the enterprise core competitiveness the foundation.The outstanding enterprise culture may bring continually the competitive advantage to the enterprise, the promotion enterprise's sustainable development, is the enterprise life evergreen cornerstone. When the enterprise condition of business change, the original cultural system adapts with difficulty the enterprise development needs to fall into the difficult position, inevitably must through the culture transform, founds the new enterprise culture. The paper analyzed the enterprise culture to transform, proposed competed based on the core competitiveness gathers the cultural mold the principle and the construction competes based on the core competitiveness gathers cultural the strategy.