| The corporate development strategy is an all around design for the corporate'development with perennial future. Since it comes into existence, Shenyang zhengxing Real estate Company has become a big brand name in Shenyang realty circle in ten years. But now under the nation's macro-control on realty industry, zhengxing encounters obvious threats. So it's urgent for zhengxing to make summarizing and analyzing work for its development strategy. This paper expounds corporate development strategy especially the general theories of real industry, and analysis the real estate item which zhengxing company has developed by combining the development background of real estate industry and retrospections the development process of zhengxing company , in order to summarize the successful experience in the development initial stage. Then it detailed analysis the external environment and internal condition of zhengxing company by making use of PEST and SWOT Analysis Method. On this base, it summarizes the advantage and disadvantage of zhengxing company after quoting rotated information and date, analysising and summarizing objectively , and using SWOT analysis method to zhengxing company . the paper expounds its mission and developmental target , makes sure its total thought and strategy of developmental strategy , points out that it should insist various strategies develop as the base of different competition strategy. Finally , it puts forward related measures which implementing the development strategy of zhengxing needed, and concrete implementation projects systemically and directly. |
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