The Development Strategy For Tianjin Realty Development (Group) Co., Ltd

In recent years, because of nation macro view economy of development, local real estate industry grows quickly. At the same time, for keeping a real estate industry development health stability, nation enlargement to real estate industry of macro view adjust in land, taxation, and finance to control strength, has great impact on the real estate industry. In addition, the competition of the real estate industry is increasingly intense. These are putting forward higher requirements on the real estate companies. How to make scientific development strategy, formulate competitive advantage, is our county real estate companies'existence and development of urgent demand.Under the guidance of the strategic management theory, this article with Tianjin Realty Development (Group) Co., Ltd for research object, analyzes the external macro environment and industry environment of Tianjin Realty Development (Group) Co., Ltd by pest analysis and Michael Porter's Five Forces Model, and its internal environment by using SWOT model to find out the exterior opportunity of the company and threat, inner part advantage and bad situation, face to the company of opportunity and threat, advantage and bad situation carry on match and find out a company strategy target and strategy fixed position. Based on the analysis of its inside and outside environment, this paper presents Tianjin Realty Development (Group) Co., Ltd should implement the overall strategy of S-O, assurance mainly with concentration the target turn strategy for lord,the difference turn strategy for assist of competitive strategy combination. To safeguard the smooth implementation of the strategy, Tianjin Realty Development (Group) Co., Ltd should further enhance the ability to integrate resources of the enterprise and innovation ability, strengthen the corporate brand building, implement cross-regional operation, establish diversified financing channels, enhance the operational capabilities of the capital, and ultimately form the core competitiveness of enterprises.