Research For CRM Practice In Domestic Mobile Service Providers.

The 21C is a time depending on service. Those who own customerswill win all. Just for this, Customer Relation Management (CRM) has become one of hot subjects in business management field in 2001.The domestic market of CRM is in an initial period. All trades and professions are exploring ways suitable for their model to apply their own CRM.The thesis first described CRM and analyzed the necessity and target of CRM for domestic mobile service providers. Then the author pre-rented a CRM solution and implemen-tation policy for mobile service providers.In the final analysis, the market competition in mobile communications is the competition of customers. It includes developing new clients and holding existing ones, the latter is so-called"Customer Retention". In the first place, the text points out that Customer Retention is the final result of the market competition. Then. it explains the basic Retention in mobile communications companies, and reasons respectively. To handle the problems; For the reason of the initial stages of Data Mining of China Telecom industry, This project not only promote the development and applying of Data Mining inmobile communication industry, but also build the competition capability of the telecom operater.