Study On Competitive Strategy Of YSS CO.,LTD

With the rapid development of national economy, China's cleaning industry enters into new round of increase period. YSS Co., Ltd. encountered many operational difficulties, which have been not keep up with the high development speed of national economy. Accordingly it is necessary for YSS to formulate and implement proper competitive strategy according to practical situation after analyzing current strategic environment exactly.In this context of the above, the thesis begins the research. Strategic management process includes three phases, i.e. strategic analysis, strategy choice and strategy implementation in the light of traditional theory, and this thesis is also organized by this way. After grasping lots of first-hand data, this thesis analyzes concretely YSS strategic environment firstly, then makes the choice of basic competitive strategy, finally gives some practical proposals for competitive strategic implementation.This thesis consists of five chapters. The first chapter briefly introduces the company's main business, status in the industry, developing history. The second chapter analyzes the company's external business environment and the competition situation faced by its main...