Research On Internet Financial Market Competitive Strategy Of Industrial And Commercial Bank Of China

This article has a clear understanding of the concept,characteristics,and development status of Internet finance based on scholars' research results.Taking ICBC as an example,it was found that ICBC City should combine the issues exposed by its Internet finance strategy with the Opportunities and threats,as well as the comparative advantages and disadvantages of traditional commercial banks,formulate their own Internet financialization competition strategies and promote their own overall development.,First,based on scholars' research results,they have a certain understanding of the concept,characteristics and development trend of internet financialization,further analyze the impact of internet financialization on the basic business of traditional commercial banks,and find that internet financialization diverts commercial bank deposits and divides commercial banks.The customer groups and the middle business of commercial banks have resulted in a decline in the commercial bank's profitability.It is concluded that the advantages of traditional commercial banks relying on the traditional financial monopoly are subsided by the financialization of the Internet.Optimizing their own business structure and promoting business model transformation is a solution to the crisis of commercial banks.the key of.Secondly,this article summarizes the macroeconomic environment faced by the ICBC in the Internet competition market from the four aspects of politics,economy,society and science and technology,analyzes the main competitors of the Internet competition market and the dynamic trends of the development of Internet financialization,and the ICBC The external macro environment has a clear understanding.Then,starting from the overall operation of the ICBC Internet competition market,the issue of the Internet finance strategy of ICBC was revealed.Combining the comparative advantages and disadvantages of ICBC in the context of internet financialization,the SWOT analysis model was constructed and the internet finance strategy was derived.Finally,this paper will focus on the strategic positioning and layout of ICBC in the Internet financial competition market,and focus on strategic layout of the core essence of the Internet,operation mode,business competition pattern,third-party payment services,and the trend of the times,and further Based on the basic advantages of Industrial and Commercial Bank of China,the existing Internet finance strategy and the pattern of the times,the Internet competition strategy of ICBC was formulated.