China Market Strategy For F Company

As an important branch of logistic industry, modern express service is the product born from the development of economy, society and technology. The core character of this industry is advanced technology and fast, high quality service with an emphasis of system integration. In developed countries, the concept of express service is widely known and in China, express service had been developing to a certain scale.The development of modern express industry is closely connected with the economic development of different areas. The forming of modern express industry started with the economic recovery of North America and Europe in 1950-60s. Japan began to have express service providers in 1970s when Japanese economy became a very important part of world economy. At the same time, Japanese express companies started to provide service catering to Japanese specific needs and positioned Japan as the leading county in express industry. In 1980s, most large express companies in the world made Korea, Hong Kong, Taiwan and Singapore their major cargo hubs with the development of those four countries. After the reform and opening to the outside world in China, the continuous and high speed development of China economy produced a very good momentum of express industry and enabled the year over year growth of express industry higher than GDP rate.China mainland's express industry started with the international and domestic service provision in 1980 and 1984 respectively by China Post and formed the structure of EMS's domination in China express market. After mid 1980s, major express service providers in the world started to focus on and enter into China market in different ways and, at the same time, domestic express service providers came as a new force in this industry, thus made a big change in China express market.December 11, 2005 is the date for China express market to be opened to other countries according to WTO agreement. From this date, foreign express companies will be legible to run their solely owned business in China. As the founder of express industry, F company's management team will face an important issue on how to achieve a continuous developmentin China market.This article contains foreword and part 1 to part 4. Foreword is the background introduction and the raising of major issues. Part 1 introduces the development history and current situation of China express market with the analysis of economic situation. Part 2 is about the development stage of F company and major existing issues. Part 3 focuses on the SWOT analysis of F company, i.e., the strength, weakness, opportunity and threat. Part 4 raises the development strategy of F company according to the previous analysis and discusses the tactics to fulfill those strategies.