The Research Of Development Strategy For The Guangxi A Microfinance Company

As one of the first experimental micro-finance companies, Guangxi A Micro-finance Company need to learn how to draw up a development strategy to deal with the challenges in order to realize its sustainable leap development and promote the quality of financial service under the new normal economic environment.First, the paper introduces the development background and research significance of micro-finance companies, briefly states the each stage of the main related theories of enterprise strategies, and summarizes the micro-finance theories from different views by many scholars.Second, the writer analyzes the macro environment at home and abroad, using the Michael Porter’s Five Forces Model Theory to study the Guangxi A Micro-finance Company’s external and internal development environment to define its opportunity, threats, strengths and weaknesses during the process of development. Based on the above research, the writer draws the conclusion that Guangxi A Micro-finance Company should choose the growth strategy for its fast development by the analysis of the SWOT and QSPM Matrix.Last, in order to realize the growth strategy, the writer propounds some measures which are business expansion, product innovation, diversified ways of financing, effective risk management, high-quality talent, enterprise culture from organization, material, technology and staffing. The paper points out that the biggest objective for its development direction is that the company will be listed in Shenzhen Stock Exchange in the future.