Study Of Supply Chain Value Creation And Enhancement Process And Performance Evaluation

Nowadays, the in-depth study of value creation and enhancement problem has become the important issue to the theory advanced by practice. Along with incandescence of market competition and the continuous improvement of the status of the supply chain strategy, enterprise operation goal should create maximum value not for its own but for the overall supply chain, and making the latter the enterprise development direction. Only make the overall value this cake bigger, enterprises can be invincible in the fierce market competition and keeping developing. Establishing supply chain management aiming at creating value and measuring operation result in value are fundamentality for supply chain survival and development.Based on economics, strategic management, value chain theory, blue ocean strategy, knowledge management as a guide, using qualitative and quantitative, the method of combining theory and practice, on the supply chain value and creating and enhancing the value of the supply chain launched an in-depth study. In order to provide the theoretical basis to the practice for supply chain management, the paper try to Research and analysis the strategic thinking, ways and means of the supply chain to create value. The main contents are as follows:Based on the literature and theoretical analysis,paper first studied and gave the idea about supply chain creating and enhancing value, that is: Make strategic objective guided by creating maximum customer value and the minimum cost meanwhile, and construct and implement a supply chain value system. First step to achieve is according to value innovation theory of blue ocean strategy, set down the strategic objective of supply chain creating value; then transit to supply chain value system construction through Relation Table of Value Factor and Value Activities advanced in the text; at last, bring the supply chain just constructed into effect.Secondly, on the base of researching to the existing theory about supply chain value creation and the idea given in the paper, Process Model of Creating and Enhancing SCV is advanced. The model divides the whole supply chain value creation process into four phases:"value identification","value proposition","value delivery","value distribution". Besides Relation Table of Value Factor and Value Activities, coordination mechanisms, incentive mechanismsand knowledge-sharing mechanisms are used for reference in phase"value delivery", and even K-complexity is introduced in phase"value distribution", all of these make model more completely.Finally, the light of EVA and fuzzy synthetic evaluation, given the supply chain value creating and enhancing performance evaluation system, and an example of a methodology for the analysis.