Study On Developmental Countermeasure Of Manufacture Base Of National Car

As the birth place of China's first subminiature automobile and the city who fisrt put out economical automobile cater to the needs of Chinese market, Tianjin has a glorious history of automobile industry. How to grasp strategic the opportunity of Tianjin automobile industry company's cooperation with China first automobile company and Toyota especially the significant development of Binhai New District, and effect governmental policy, build Tianjin into manufacture base of National car is the research purpose of the thesis.The thesis first determines the strategic target by analying the macro environment, industry environment and the strengths which Tianjin has. The thesis compares Xiali with competitors from industry momentum , area demands, interrelated industry by SWOT analysis, systematically studys Tianjin's character, condition and the role the government should play using the industry policy theory, international competitive theory, international economy system theory and SWOT method, etc. Combining with the actuality of automobile industry of Tianjin, the thesis finally definitizes the actual countermeasures and proposals for strategic implementation.