Research On Development Strategy Of GMCC

Since reform and open policy were executed solidly under China Govern- ment, China has been keeping a sustaining, steady and high developing speed of her economy. Subsequently, China is making itself into the incorporate World Economy System. Having successfully entered into WTO, China is driving re- form and development of her economy on the fast lane. However, one of fist im- portant problems China has to face is that how China enterprises hold and util- ize this great chance to strengthen and develop themselves.GMCC is a large home card-made company who has grown up to be one of the largest card-made suppliers around Asia-Pacific Zone after ten years devel- opment. However, in recent years, GMCC developed apparently slowly and its superior position has been gradually weakened. As a result, GMCC is standing in an embarrassing position and its leadership is facing a serious threat from his craft brothers in this field. So, an important problem GMCC now urgently needs to solve is how GMCC should re-cognize itself, dig its potential advantage, com- bine with outside chance, create appropriate condition and make a strategic plan so as to keep the company developing.The article, standing in positive research as well as using modern enterprise strategic management theory model and analysis method, attempts to make a study and research of the root problem of an enterprise which is based on analy- sis and study of plentiful concrete data. Also here, this article gives reasonable proposals about of the developing strategy, implementation program and meas- ures for an enterprise. The article includes six chapters: Firstly, it gives a short summary of GMCC developing history and a brief analysis of the enterprise status at present. Secondly, the article cites the enterprise developing strategy management theory, the model and research as base of analyzing and establish- ing the enterprise developing strategy theory. Thirdly, it finds out the root of problem the enterprise facing by analyzing plentiful data and makes a scientific prediction of partial important economic quota and the whole developing envi- ronment. Finally, the article makes a study and proposal of GMCC developing target, the general developing strategy and implementation program.