R Esearch On The Strategy Of Giant Advertisement Propagate Co., Ltd. In Different Stages

The strategy is appraised as an important key in management, has received extensive concern and application in studying and practice. This article close relate the advertisement industry and Giant Advertising Co., Ltd.'s reality, systematically research the strategy by different enterprise development Phases.firstly this article have introduced the research background herein, then the current situation of the development of the paper media's advertising of the trade that the Giant Advertising Co., Ltd. is in the discussion , and it is explained that the thinking of study on this text has been done.Then,it introduces the stages of corporation development,and respectively introduces the performance evaluation model of three different steps Giant Advertising Co., Ltd is using,discusses their compatibility .And then,explained the stage theory of enterprise's development, and different strategy modes of three stages of the Giant Advertising Co., Ltd. while introducing respectively. And has carried on the discussion to its applicability . Afterward,expounds the condition of internal advertising,especially of Tianjin,and the characteristics of the business of Giant Advertising Co., Ltd. it do a detailed resource analysis of marketing,organization,finance,and working process since the company founded by three steps.After that,it introduced general strategy implementation mode, and to Giant Advertising Co., Ltd. is that stage at the scale face problem, corresponding strategic choice of scale stage of Giant Advertising Co., Ltd. in the discussion Finally,combining the condition of Giant Advertising Co., Ltd at present,it presents the process of the strategy in Giant Advertising Co., Ltd. based on The Balanced Scorecard,and discusses the corresponding method and the possible problems in realizing it.