Research On Performance Evaluation System Of A Pharmaceutical Enterprises Based On Balanced Scorecard Model

In the economic globalization today,to the Chinese enterprises have brought many opportunities at the same time also put forward a huge challenge.Chinese enterprises are not only from the same industry competition,but also by the threat of foreign enterprises.With the A pharmaceutical business continues to develop and develop,A pharmaceutical companies strategic center and business focus has changed significantly,the original performance evaluation system has no way to meet the future business strategy to achieve the requirements of the original assessment system of heavy financial Indicators,underestimate the non-financial indicators,heavy business operations and ability to contempt for innovation,while the indicators are relatively simple,the evaluation is not comprehensive caused by unfair.Therefore,the current A pharmaceutical companies need a set of consistent with the current market environment,and the overall strategic objectives of the enterprise to match the performance evaluation system.This paper analyzes the necessity and feasibility of implementing the Balanced Scorecard in A pharmaceutical enterprise,and constructs the performance evaluation system of Balanced Scorecard according to the strategic map of A pharmaceutical enterprise.This paper uses the methods of literature analysis,case study,normative research and other scientific research methods,taking Jilin A pharmaceutical enterprises as an example,analyzes the problems existing in the enterprise performance evaluation system,introduces the balanced scorecard method to improve the performance management of the company Level of the feasibility of the feasibility study and gradually build in line with the company's new performanceevaluation system,and finally put forward the implementation of the safeguards,so that A's performance management more scientific and effective.The structure of the paper includes the following aspects:The second chapter is a summary of the theory and method of performance evaluation,which mainly introduces the related concepts and comparative analysis of performance management.The second chapter is the introduction of the theory and method of performance evaluation.The second chapter is the background of the research and the research,And then introduces the basic content and development course of the Balanced Scorecard,and discusses the research status and case analysis of the Balanced Scorecard at home and abroad.The third chapter is the A This paper introduces the basic information,organizational structure and human resource structure of the company,analyzes the existing problems in the current enterprise performance evaluation,puts forward the necessity of introducing the performance evaluation system of the balanced scorecard and the necessity of the performance evaluation system of the balanced scorecard.The fourth chapter is the construction of the enterprise performance evaluation system of Balanced Scorecard,the SWOT method is used to draw the strategic map of the enterprise,and the index is set according to the four aspects of the Balanced Scorecard,and the index weight is used to analyze the index weight distribution.The fifth chapter is the implementation guarantee of the enterprise's balanced scorecard performance evaluation system,and provides the effective implementation measures for the new performance evaluation system from the aspects of personnel,system and technology.The sixth chapter concludes with the summary of the paper.