Theories Research And Empirical Analysis Of The Real Estate Enterprise Expansion

With the economic growth were accelerated, especially infrastructural investment were increased, the real estate industry faced the best development opportunity and become the mainstay industry of national economy. But, economic bubble caused by the blindness investment of parts of regions. Because of the control of the land and financial market, the resources will be re-integrated and optimized in the real estate market; the real estate enterprise will enter on a new era. How the real estate enterprises exist for long and develop continually, how they make the best of the opportunity to expand, have become the initial problem that be settled to the real estate enterprises in the circumstances.First, the problem was brought forward. After introducing the Chinese real estate industry and enterprises, we knew the inevitability and necessity of expansion.Then we analyzed the opportune moment and inside-outside motivation of expansion from the economical and field angles.On the basis of theory learning and research, we put forward the expansion models. Then, we researched influence factor from enterprise inside-outside aspects in order to combining expansion and continuable development.Finally, we found out the key factors and vendible experience by quoting two cases of VANKE and SUNCO enterprises.We tried to attain some theories innovation by researching enterprise expansion from economics, management and physics angles. We want to look for the general theories frame of real estate enterprise expansion through analyzing parts of key problems.